Procyon Solutions

Statistics show that even as the internet continues to grow rapidly, the vast majority of small and medium sized businesses do not yet have a website. An increasing number of people use the internet to find business contact information before grabbing the phone book – so if you don't have a website, you may actually be overlooked for the accounting firm in your town that does have a website.

If that isn't reason enough, here are 5 reasons why your account firm needs a website:

1. Balance the scales: online, it really doesn't make much difference if you're a Fortune 500 company or a little one-person-does-it-all type of business! You've got the same opportunity to get your website on the monitors of your target market as a large accounting firm, and all that matters is you learn how to get your prospective clients to your website and that your website delivers the information they need. With a website, your small accounting firm has the ability to compete on a national level, as anyone with internet access can pull up your website once you have one.
   
   
2. Affordable advertising: if you compare the costs of creating and maintaining a website with the expenses associated with more traditional forms of marketing (newspaper advertisements, magazine ads, television or radio commercials, direct mail campaigns, etc), you'll find the website is far more affordable. Not only is online advertising less expensive than the traditional methods of marketing, but it gives you a greater potential to increase your client base because you aren't limited to marketing a specific location.
   
   Using a website for advertising also allows you to quickly and easily make changes to your information. If you're using printed materials, you have to revise and reprint the documents you want to change.
   
   As a bonus, your website opens the door to receiving free advertising. When other websites link to your site or blog, you can gain site visitors from other websites – and it doesn't cost you a dime.
   
   
3. Ability to improve your customer service: having a website gives you the ability to provide customers with instant information. A frequently asked questions page can address the most commonly asked questions or concerns of your prospective clients, no matter what time of day or night they want to know!
   
   A well designed website is also an opportunity to get feedback from prospective clients and customers. Use surveys or forms to add interactive features, and you can gain valuable information from potential clients to help you improve your marketing methods, too.
   
   
4. Improved recruiting: websites give you another avenue for recruiting qualified staff members. Whenever you have job openings in your accounting firm, you can post a description and details for applying on your website. Many job seekers use the internet for locating their new job. Having a website can also offer an improved opportunity for recruiting qualified staff members.
   
   
5. Having a website with a password protected area also allows you to set up pages specific for staff members after they're hired! You can create training programs or store your employee policies and handbooks in a centralized location for all staff members to access as needed.
   
   

These days, people expect businesses to have a website. An accounting firm without a website will automatically seem less professional in the eyes of many prospective clients. Don't overlook an easy opportunity to extend your professionalism, customer service, or marketing efforts through the use of a web site.

Call today for a FREE consultation: 1-888-391-3626